Chuck Fazio's HeadShotLOUNGE™ appears regularly at PCMA's Convening Leaders, ASAE's Annual Convention & Trade Show and Association Forum's Holiday Showcase, which are collectively, THE BIGGEST events in the meetings and association industry!
"THE HEADSHOT LOUNGE was a HIT!
It was not only a blast but gave us a way to really connect with attendees individually." - Mariah Goldstein
The HeadShotLOUNGE™is an executive photo portrait-taking experience where conference attendees can sit for a professional makeup session and then get expertly photographed by the best portrait photographers in the country! Since the entire experience is free to the attendee, the HeadShotLOUNGE™ is proving to be one of the most popular benefits of attending a convention and because of that is a GREAT new sponsor-able activity! Because of the goodwill it generates and the great attendee/sponsor interaction opportunities, The HeadShotLOUNGE™ is an easy sell to sponsors wanting to benefit from the maximum exposure and good will the lounge creates and thus a potentially big money maker for your association. Created by Chuck Fazio for PCMA's Convening Leaders, the HeadShotLOUNGE™ appears at ASAE's Annual Convention, Association Forum’s Holiday Showcase and DMAI’s Destination Showcase
HOW IT WORKS
The HeadShotLOUNGE™ is designed from the ground up to first, be an exciting attendee experience and second, an experience that results in the attendee walking away with what we hear often is the greatest ‘gift’ they’ve ever received at a trade show - a beautiful executive portrait. The LOUNGE can be ordered in various configurations depending upon either the expected number of people to photograph or client budget. Each photographer can photograph from 100-300ppl per day. Let’s take you on a trip through the HeadShotLOUNGE!
Step 1 THE SIGN IN
Attendees fill out a custom form that includes their name and email and any other information you would like, such as whether they are a exhibitor or attendee. We provide to you an Excel spreadsheet of this information either during or after your show.
Step 2 MAKEUP
The highlight of the HeadShotLOUNGE™ is the quality makeup session attendees receive before their photo session. The HeadShotLOUNGE™ makeup artists are the best each city has to offer. Each has extensive experience working with the most famous makeup manufacturers. They all have been pre-trained in the type of artistry that leads to a beautiful portrait.They don’t do ‘glamour shot’ makeup; they do subtle feature enhancing.
Step 3 PHOTOGRAPHY
Once "touched up," an attendee will work with our classically-trained portrait photographers for 3-5 poses. Our photographers are exceptionally talented and trained to find the angles and lighting that are most flattering to the subject. The attendee can see the pictures we take in real time on a monitor and we'll keep clicking until they're happy! Our goal is not rush the subject through, but to capture a beautiful image.
Step 3 DELIVERY
The LOUNGE can be set in three different delivery configurations: Print & Email, Email only, Web delivery
1. PRINT & EMAIL
After their sitting, the photographer & attendee select and print the best image while all the images are emailed to the attendee. The print can be branded with sponsor logos.
2. EMAIL Only
To reduce your cost, printing is eliminated and the images are emailed to your attendee. This does not reduce time so the capacity is similar to emailing and printing
Our web-based delivery system is the least expensive, and lowest per/head cost option. The images are all put up on a website for next-day downloading. The attendee is handed a card with the web address. Since no extra time is taken to add email address or wait for prints, we can photograph almost double the amount of attendees thus reducing your per/head cost by almost 50%.
MAKE MONEY with TheHeadShotLOUNGE™
Maintaining strong revenue streams is vitally important in these days of tightening budgets, reduced membership and declining sponsorships. That's why the HeadShotLOUNGE™ is the perfect addition to your next conference. Attendees love the free makeup session and the free world-class portrait, which have retail values as high as $200. Sponsors love the goodwill they get by being responsible for what countless attendees say is one of the best things they've ever gotten at a conference or trade show. You'll be thrilled with the sponsor revenue the HeadShotLOUNGE™ brings in. We’ve designed the LOUNGE from the ground up to allow your sponsors the most interaction with your attendees possible. In fact, with minimal training, your sponsors can literally work the LOUNGE! They can greet new arrivals, assist attendees with selecting pictures and deliver the final picture to them, the perfect place to receive the attendee’s thanks and appreciation. A quick 15-minute tutorial will get sponsor staff totally up to speed on the LOUNGE's operation including operating the computers and printers. Don't worry; seasoned HeadShotLOUNGE™ personnel are always close by monitoring the system and traffic flow! The extent of sponsor participation is completely optional. The HeadShotLOUNGE™ infrastructure offers sponsors plenty of branding opportunities. One look and it's easy to see who made the Lounge possible.
Here are some specific benefits provided to the HeadShotLOUNGE™ sponsors:
2. Ability to participate in the operation of the Lounge or simply hangout and bask in the goodwill.
3. Logos on printed images.
4. Copy mentions on the email sent immediately with the photo.
5. Copy mentions on the 2-week later follow-up email.